Course overview

This educational module provides all the essential information regarding marketing that is required for a business. It can be said that marketing should be a philosophy, that provides all the necessary guidelines that are required for a business, setting goals that will help a company to obtain a competitive advantage within the market. The implementation of a marketing strategy is also significant.

As we know, the marketing process is an important part of a firm’s daily activities and should not be underestimated. Today firms are forced to shift from mass marketing to more targeted relationship marketing.

Through the strategic planning of marketing, a firm aims to make its resources, objectives, skills and operational environment compatible. The objective is to change the firm’s operations and products so that economic and growth goals are met. Entrepreneurs have to keep in mind that marketing plays a vital role in any business.

Requirements

•  No prior knowledge or experience is required!
•  This course is for beginners
•  No previous skills are needed.