Course overview

This educational module provides all the essential marketing information required for a business. It can be said that marketing should be a philosophy provides all the necessary guidelines that are required for a business, setting goals that will help a company to obtain a competitive advantage within the market. The implementation of a marketing strategy is also significant.

As we know, the marketing process is an important part of a firm’s daily activities and should not be underestimated. Today firms are forced to shift from mass marketing to more targeted relationship marketing.

A firm aims to make its resources, objectives, skills, and operational environment compatible through the strategic planning of marketing. The objective is to change the firm’s operations and products so that economic and growth goals are met. Entrepreneurs must remember that marketing plays a vital role in any business.

Requirements

• No prior knowledge or experience required!

• This course is for beginners

• No previous skills are needed.